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Skittles Advert

Skittles Advert

Flipping the Script: What a 10-Year-Old Skittles Ad Teaches Us About Bold Design

You do what Skittles did in their iconic "Romance" commercial. You lean into the pure, unadulterated weird.

Jun 252 min read

Let's talk about the GEICO Gecko.

Let's talk about the GEICO Gecko.

Let’s Talk About a Talking Lizard (And the Genius of Object Substitution)

They animated a tiny green lizard with a charming accent, and completely changed the advertising game forever.

a few seconds ago2 min read

Hidden in Plain Sight: The Design Magic of the FedEx Logo

Boom. There’s an arrow. Once you see it, you can literally never unsee it. It's simple, it's brilliant, and it holds some massive lessons for modern brand design

Jun 242 min read

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