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MBM CREATIVE
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Flipping the Script: What a 10-Year-Old Skittles Ad Teaches Us About Bold Design
You do what Skittles did in their iconic "Romance" commercial. You lean into the pure, unadulterated weird.

Neil Fletcher
Jun 252 min read


Authentic Intelligence vs. Artificial Intelligence: Why Design Needs a Soul
Everyone is talking about the "future of design," and usually, they mean a machine doing it for you. We’ve all seen the headlines. AI can generate a logo in six seconds. It can write a tagline in three. It can even whip up a website layout while you’re still pouring your morning coffee. But here’s the truth that nobody in a silicon-valley boardroom wants to admit: speed isn't a strategy, and a prompt isn't a partnership. At MBM Creative, we’ve been "keeping it real" since 200

Neil Fletcher
6 days ago5 min read


Welcome to the MBM Creative Blog
Welcome to our new home for insights, ideas, and inspiration. At MBM Creative, we believe that great design is not just aesthetic: it is functional, powerful, and built to drive measurable results. Cut Through the Noise with Purposeful Design In today's crowded marketplace, standing out requires more than luck. You need clarity, consistency, and conviction. Our team partners directly with you to transform your brand vision into impactful visual communications. Whether you a

Neil Fletcher
6 days ago1 min read


Let’s Talk About a Talking Lizard (And the Genius of Object Substitution)
They animated a tiny green lizard with a charming accent, and completely changed the advertising game forever.

Neil Fletcher
Jul 252 min read


Hidden in Plain Sight: The Design Magic of the FedEx Logo
Boom. There’s an arrow. Once you see it, you can literally never unsee it. It's simple, it's brilliant, and it holds some massive lessons for modern brand design

Neil Fletcher
Jun 242 min read
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